About Me

Welcome to my portfolio!

I live by the motto: Do What You Love

An MBA by education, I have explored my passions (Management Consulting, Human Resource Management, German Language, Instructional Design, Mosaics, Blogging) and enjoyed varied roles (Senior Consultant, HR Officer, Mother) before rediscovering my primary love: Writing.

Words are the wings on which I fly. I write on varied creative and business topics.

My Latest Work

How To Promote Your Cause With Custom T-shirts In 4 Dependable Steps | Gumtoo

Do you have a cause which you would like to promote and support through fundraisers? Think custom t-shirts! Custom T-shirts are one of the most popular promotional product items, which you can use to promote your cause. In 2020, the global custom apparel and t-shirt market was worth about $3.64 billion, and between 2021 and 2028, it is set to grow at a CAGR of 9.7%. Also, the Asia Pacific region dominated the custom t-shirt printing market with a share of 37.6% in 2020. As per a 2020 study by Ad

Single Walled Paper Cups vs Double Walled Paper Cups: Which Should You Pick For Your Brand And Why? | Gumtoo

As consumers of coffee, tea, and other beverages at cafes and vending machines, we rarely think about the paper cups that we drink them from. They are like the ubiquitous objects that barely get our attention (unless they are striking to look at!). But paper cups, their quality, and thickness definitely need attention, if you are planning to pick them for your coffee shop, restaurant, or office. Apart from the design, size, colors, one of the points that you will need to decide upon is whether y

5 Compelling Reasons Why You Should Use Custom Plush Toys To Promote Your Brand | Gumtoo

Custom plush toys are a fantastic way to show the fun side of your brand and connect with customers of all ages. Use your custom plushies as huggable giveaways for product and brand promotions, movie and TV series promotions, book promotions with characters from the book as plushies, at sporting and school/university events with mascots, at marathons, and fundraisers.

How Difference Engine is Spreading Period Positivity with a Comic book, Enamel pins and Stickers | Gumtoo

Difference Engine is a Singapore-based comics publisher, inspired by stories from Asia. They are committed to publishing diverse, well-written, and beautifully illustrated comics of all genres, both print and digital. Recently, they published a unique comic based on the topic of menstruation, titled A DRIP. A DROP. A DELUGE: A PERIOD TRAGICOMEDY written and illustrated by Andeasyand.

Make the Pieces of Your Brand Puzzle Fit with Custom Jigsaw Puzzles for Brands, Museums, Restaurant chains, and Resorts | Gumtoo

If your brand/museum/hotel/resort is planning to create custom jigsaw puzzles for promotions, there couldn’t have been a better time, than now. Across the globe, the demand for jigsaw puzzles has seen an unprecedented rise, as an effect of the COVID-19 pandemic. Strict stay-at-home instructions coupled with workplace lockdowns have resulted in people turning to indoor games and puzzles. In the US, one puzzle maker has seen puzzle sales soar 370% year over year. Figures show UK sales of jigsaws

Knock The Socks Off Your Employees With This Latest Gifting Trend | Gumtoo

Thinking of sending a swag kit to your work-from-home employees? Add some swagger to your corporate swag arsenal with branded custom socks. Why custom socks you ask? Here are the top 4 reasons why you should give branded custom socks to employees as company swag: #1 Always give custom swag that people want to keep and use: Remember the custom pen that you got at the last trade show (before the pandemic) that you attended? Well, that’s exactly our point. When you are investing your money in givi

6 Tee-Rific Custom Golf Gifts To Impress Your Premium Clients | Gumtoo

To tee or not to tee, is never the question! Golf, as a sport, recreational activity, and networking tool is gaining tremendous popularity. In 2020, not even the COVID-19 pandemic was able to put a spoke in the golf growth wheel. More than 24.8 million people played golf in the U.S. in 2020, up more than 2% year-over-year and the largest net increase in 17 years, according to the National Golf Foundation. Bring your brand’s A-game to the golf course with custom-made premium golf gifts to your